HOMEGROWN BEAUTY: Pestle & Mortar
The cosmetics industry is booming, with a seemingly endless array of choice, making the success of Irish brands both at home and abroad all the more impressive. From creams that have been derived to solve common skincare dilemmas to new and innovative beauty essentials manufactured right here on our shores, these leading Irish businesses are giving international cosmetic companies a run for their money! This month, RSVP takes a look at the stories behind some of Ireland’s most successful beauty brands.
PESTLE & MORTAR
Tell us a little about your brand.
Inspired by a heritage of six generations of Indian herbalists, I created a modern skincare brand which delivers simple solutions for beautiful skin. Pestle & Mortar is a family-made and run business with a word-of-mouth following – based purely on the results: hydrated and healthy looking skin. And our ingredients matter. All of our products pass the famously strict European skincare standards, so you can trust that what you’re putting on your body is pure, safe and highly effective.
Where did the idea for starting the business come from?
I am a busy mother of five and needed a simple yet effective skincare routine I could count on. While working alongside my husband, acclaimed international photographer Padraic Deasy, I saw firsthand how dry, dull and patchy his subjects’ skin looked up close. I knew there had to be a better solution. So I began to research one, working closely with my sister – who just so happened to hold a degree in biochemistry.
Has being an Irish beauty brand helped your business?
Yes definitely. Irish people love to support Irish brands. We have found the support of Irish people phenomenal in allowing us to build our brand and expand into other territories.
What has been the biggest hurdle?
As a business person, every day you face different hurdles. Part of the job is to get over these hurdles on a daily basis.
Is it hard to compete with international brands?
We are trying to grow our own brand. We don’t try and compete with international brands and prefer to focus on how we can improve our own brand, as opposed to constantly looking at what our competition is doing.
What’s next for the brand?
In 2017 we plan to bring out four new products. Two of which will be launched this June. We are also excited to be featured on QVC America this year.