RSVP Magazine

Businesswoman of the Week: Onagh O’Driscoll, Managing Director of Platinum Hair Extensions

24-year-old Onagh O’Driscoll is on a mission to overhaul the reputation of hair extensions industry………

In less than a decade, Ireland’s hair extensions business has gone from zero to become a multi-million euro industry. It’s an industry however with a less than lacklustre reputation, as a result of poor-quality hair, garish WAG-esque looks and a barrage of unsightly glue bonds.

Determined to raise the bar and give hair extensions the recognition they truly deserve, Platinum MD, Onagh O’Driscoll is making huge waves in Ireland’s hair extension industry by challenging the status quo, to offer an unsurpassed quality of hair combined with accessible pricing…..

According to Onagh O’Driscoll: “Ireland’s hair extensions industry has seen explosive growth. Offering instant length and volume, extensions allowing women to have the long, thick hair they yearn for but weren’t naturally blessed with. Savvy women are now realizing that they don’t have to put up with hair they are unhappy with and that hair extensions are now an affordable luxury not limited to those with a celebrity budget.”

Ireland’s youngest hair extensions entrepreneur is giving the hair extensions business the makeover it deserves:

“Hair really is our crowning glory and I love seeing how much a new look can improve someone’s confidence! They offer a solution for fine, thinning or damaged looking hair or for women looking for a quick fix for an occasion such as a wedding or black tie event. However unethical sources, hair damage and poor quality hair has marked out the sector for a lot of criticism and rightly so, putting the industry in the spotlight for the wrong reasons!”

Since launching in 2011 Onagh has transformed Platinum Hair Extensions from a one product wonder to a thriving ethically driven hair extensions company operating landmark salons in Dublin and Galway, a booming wholesale business and an own brand care range.

When it comes to Platinum’s clientele, this young entrepreneur believes in giving the experience of great hair extensions that every woman deserves. Onagh is also challenging the common misconception that hair extensions are purely for younger women.

“Gone are the days of ‘WAG’ style hair extensions, Irish women of all ages are seeking a more natural, fuller look. Platinum offers a different take on hair extensions whether it’s a younger client seeking a chic bob or an older woman adding strands for a fuller look. We tailor our services for women of all ages!”

“Another common reproach is that hair extensions damage your natural hair. “I wanted Plati- num Prestige’s bonds to have the highest amount of keratin available on the Irish market. The higher the keratin in the bonds – the more protected your natural hair will be! Our minute 80% keratin enriched bonds eliminates breakage associated with other human hair products using conventional manufacturing techniques.”

Onagh is held in significant esteem by Ireland’s hair industry. Unafraid of pushing through obstacles in her quest for success for Platinum, she has cultivated a growing army of advocates for Platinum Hair Extensions. Onagh has worked on the famous tresses of many of Ireland’s A-list celebrities and social media influencers.

Platinum Prestige is available from their Dublin salon on Grafton Street and their Galway Salon in Eyre Square shopping centre.

Platinum specialize in Training nationwide, salon applications in two locations and distribution all of Ireland. Platinum also offer brushes & products that will help you maintain your extensions at home available online from


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