Holly Willoughby has broken the internet à la Kim Kardashian by doing a photoshoot in a very sheer dress.

The This Morning presenter flashed a lot of leg in a new shoot for Diet Coke, wearing an incredible black corseted, tulle gown:

The stunning dress was more revealing than most fans were used to from Holly, and many took to Instagram to have their say on the different look.

One commented: “You don’t look like holly anymore.”

Another asked: “Why do you look completely different?”

However, other fans LOVED her new image.

“Sultry sensuous beautiful lady. Holly you’re gorgeous,” said an impressed fan.

“Looking better than ever. So stunning,” added a second.

What do you think of it? Have your say on our Facebook and Twitter pages…