LATEST PICS: Launch of OUTCIDER, with designs by street artist, James Earley
There’s a new cider in town and it goes by the name OUTCIDER. A sweet cider from the people who brought us Bulmers, OUTCIDER’s in-your-face look has been designed by Dublin graffiti artist, James Earley.
Where? Dublin’s newest hot spot, Number 22
Why? The launch of Ireland’s newest cider, OUTCIDER – it’s sweet
MC: DJ Jenny Greene oversaw proceedings with some help from star of Snapchat, James Kavanagh
Entertainment: Hare Squead – one of Ireland’s hottest new acts and self described as three black Irish kids making waves
UK sensation and singer/songwriter – Conor Maynard
Who was there? James Kavanagh, Jenny Greene, January Winters, Holly White, Joanne Northey, Keith and Jules Mahon, Belinda Kelly (OUTCIDER), Teo Sutra, Louise Cooney, Street artist, James Earley and Mr OUTCIDER
What they drank? OUTCIDER of course.
What they won? VIP trip to the Full Moon Party in Thailand with flights, accommodation and tickets for Forbidden Fruit Festival tickets and lots more
Belinda Kelly, marketing director for OUTCIDER said, “This new cider is going to appeal to a whole new audience that likes certain sweetness to their drink and is looking for something new. It’s a brand for those who are street smart and who like to do things differently. They don’t mind standing out from the crowd and wear their uniqueness as a badge of honour. This attitude is reflected in OUTCIDER’s artwork, which has been designed by Dublin graffiti artist, James Earley. It’s totally in your face and like nothing else out there. This individuality, this sense of free spirt is what OUTCIDER is all about.
Contemporary muralist and graffiti artist, Earley is best known for his vivacious and expansive street work, which celebrates Irish heritage. James explains that the design was inspired by the contrasting environments of Dublin’s Docklands; a landscape that blends man made and natural elements. “I always think that the Docklands area is Dublin’s outsider. They don’t chime with the rest of the capital’s landscape; they are raw and real and that was all I needed as my starting point,” said James.
“There is fluidity to my design that is reminiscent of the natural environment. I have married this fluidity with some harsher, geometric shapes that represent the Dockland’s industrial structures. The two work really well together resulting in a vibrant, punchy look that I was aiming for.”
Pictures: Brian McEvoy
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