RSVP Magazine

RSVP’s Women Of Style: Edel Cox

In the latest instalment of the series, Owner and Editor of The Beauty Dial, Edel Cox talks life, career and style with RSVP’s Blathin de Paor.



Your path into the industry…

I came back from travelling around Australia, New Zealand and Asia in 2010 to do a Masters in PR in DIT. As part of this we had to do work experience so as I had a huge interest in the beauty and fashion industry I approached stylist Lisa Fitzpatrick to gain experience with her.  I then went onto work in PR with some of the top beauty brands in Ireland. As my love and knowledge for Beauty and Fashion grew, I decided to set up my blog I now have a team of writers that help me keep The Beauty Dial up to date on a daily basis and I work on it every evening. I still work in PR with Fuzion Communications who have offices in both Dublin and Cork so my time is split between the two counties which allows me to promote The Beauty Dial up and down the country. It’s gone from strength to strength since I launched it and I am very proud of it so fingers crossed it continues to grow at the same speed.

Your career highlights…

Being shortlisted for the Best International Fashion Blog at Cosmopolitan Blog awards two years in a row, 2013 & 2014 . I couldn’t believe it as there was almost 50,000 applicants and The Beauty Dial made it down to the final 8 two years running. This sort of recognition is huge as I never thought The Beauty Dial would be as big as it has become and I’m so grateful. Also my weekly Beauty & Fashion Page in the Dublin People Newspapers is also a highlight for me.


Your style…

Very classic and not over the top. I love dressing up and getting glam for a night out. I think leather is great, whether it is a leather jacket, skirt or trousers they never go out of fashion. For more causal days I love skinny jeans and a nice top or a casual skirt and ankle boots, something that is very comfortable but still stylish. I love shopping and a getting a good bargain and buy all my clothes from high street stores in particular River Island, Topshop, H&M and Zara. Shoes and Boots are my weak spot as I think your footwear can really make an outfit and you can never have enough shoes.

Your style icons…

I love Victoria Beckham’s style, she always looks so stylish and dresses very appropriately for every occasion. Her designs are stunning and so flattering. I also love Laura Whitmore’s style, she likes to have fun with her style and is not afraid to try different looks.

Your favourite piece…

My favourite purchase of this year is a tropical colour dress I got on I got it for a wedding and the mixture of colours running through it allowed me to mix and match it with different shoes and accessories so I got a few wears out of it. It is so comfortable and pulls you in in all the right places.

This tropical print dress is Edel's favourite item in her wardrobe

This tropical print dress is Edel’s favourite item in her wardrobe


Your skincare routine…

I cleanse, tone and moisturise every morning and every night. In the morning I also use a serum, I am using the Vichy Aqualia serum at the moment which I absolutely love as it really hydrates my skin for the day ahead. I use ‘That Girl’ primer from Benefit which gives the skin a gorgeous glow before applying my foundation. The foundation I use is Mac Studio Fix which contains SPF 15 which I think is so important. I also try and use a face mask once a week.

Your favourite products…

I have so many, its hard to choose. I can’t go anywhere without my Cocoa Brown 1hr tan, it has been a lifesaver for me on so many occasions and I love the deep, natural colour it leaves. Roger & Gallet dry oil has been a favourite of mine for years, it is luxury in a bottle and leaves your skin so soft and beautifully scented. For a night out, I always use Benefit ‘High beam’ to highlight my cheek bones and brow bones, and Benefit ‘they’re real’ mascara is amazing. When it comes to lip colour, my favorites at the moment are Mac Rebel lipstick, NYX Merlot lipstick and the Max factor colour elixie lip glosses. Finally, I couldn’t go anywhere without my Urban Decay make-up setting spray.

Edel loves getting her glam on for nights out and special occasions

Edel loves getting her glam on for nights out and special occasions


Your hobbies…

In the last year I have really grown to love the gym, something I never thought I’d say. I signed up to do personal training in Dennehy’s Health and Fitness in Cork with Steve Barry who is our Fitness & Nutrition writer on The Beauty Dial. He really is an expert in what he does and his enthusiasm and love for fitness really does rub off on people. I noticed a huge difference in the way I look and feel and ever since I actually enjoy working out in the gym.

In the last year Edel has discovered a love for the gym

In the last year Edel has discovered a love for the gym

Your favourite restaurant…

My time is split between Dublin and Cork so I’m going to cheat and pick my favourite in each. My favourite restaurant in Dublin is a place in Swords called Mastersons, It is always busy, the food is delicious and so reasonable. The staff are so nice and there is always a great atmosphere in there. My favourite restaurant in Cork is Eco’s in Douglas, it is a small intimate restaurant that I just love. The food is so tasty and its so popular that you will be lucky to get a table any day of the week.

Your favourite holiday destination…

I love Marbella and have been there a few times. I am going to Bali in November so this might overtake Marbella as my favourite holiday destination.

Your stress-busting tip…

Go for a walk on the beach. There is something so therapeutic and relaxing about going for a walk on the beach, its a great way to clear the head and forget about your worries.

Edel loves to unwind by taking a walk on the beach

Edel loves to unwind by taking a walk on the beach


Your home decor style…

I love a modern style decor that is still cosy. I love statement pieces of furniture and I think less is more when it comes to home decor as I hate clutter.

Your favourite piece…

My favourite piece is my work station where I do all my blogging. It matches in with the rest of the room and I have set it up so I have everything I need in one place.

Edel's work space is her favourite area in her home

Edel’s work space is her favourite area in her home

1 Comment

Bernadette Howard

Love your article and your style.

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