‘Superfoods are marketing gimmicks.’
We were all delighted when we heard the the humble ‘blood sausage’ that is black pudding was being hailed as a superfood thanks to its natural nutritional benefits but it seems the whole superfood buzz is all just hype.
Yes, according to today’s Irish Daily Mail, many so-called superfoods like kale, chia seeds and quinoa are just more expensive forms of veg and while many of these food claim to have amazing health-giving properties, there is very little evidence to back it up.
Nutrition scientist Duane Mellor said: ‘Superfoods are marketing gimmicks.’
Some examples given in the paper are as follows
The claim: Cuts risk of cancer, particularly in the gut and lungs
The verdict: Brussels sprouts are better
Wheatgrass juice shots
The claim: Floods the tissues with life-giving oxygen
The verdict: Whole shot of nonsense
The claim: Cut the risk of heart disease
The verdict: No better than many other berries
The claim: Nature’s sports drink, it rapidly rehydrates
The verdict: No better than water
The claim: Boost immunity, pep up libido and protect against heart disease and cancer
The verdict: Just a berry
One food did make the cut, the beetroot. “The nitrates in beetroot are said to lower blood pressure and rev up the metabolism and studies seem to back up the claims.
However, beetroot consumption comes with a health warning – in high quantities it may fuel gastric cancer.”
So it seems we can put our money back in our wallet and head to our local fruit and veg shop.
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